Drawing on a wealth of sources, an advertising and digital studies expert presents an eye-opening book that shows how a new hyper-competitive generation of merchants is already using data mining, in-store tracking and predictive analytics to change the way we buy, undermine our privacy and define our reputations.
A revelatory examination of America's national power grid traces how it developed while exposing its current vulnerabilities, making strategic recommendations for how it can be improved to meet the challenges of instability, security and sustainability.
A digital-culture expert who writes for The New York Times Magazine discusses the logic, aesthetics, cultural potential and societal impact of the Internet, a medium that favors speed, accuracy, wit, prolificacy and versatility.
The best-selling author of Gulp and Stiff explores the science of keeping humans healthy and focused in the extreme environments of war, drawing on interviews with doctors, uniform designers, trainers and weapons testers to illuminate how soldiers are conditioned to survive traumas ranging from heat and panic to exhaustion and noise.
Nathalia Holt traces the achievements of the elite female science recruits at the Jet Propulsion Laboratory, where in the mid-20 century they transformed rocket design and enabled the creation of the first American satellites.
Describes the history of and key players in the development of cyber war strategies, from the ultra-top-secret cyber units in the Pentagon, to "information warfare" squads in the armed services.
Takes the radical position that humans shouldn't cede every bit of control, humanity and decision-making to technology and that techno-futurists have things dangerously backwards, in a book that offers alternatives to an all-technology world.
Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity and productivity — and why reclaiming face-to-face conversation can help us regain lost ground.
A first-of-its-kind visual exploration of what is really inside our food profiles 75 of the most common food additives and 25 ordinary food products that contain them, demystifying the contents of processed food and revealing what each additive looks like, where it comes from and how and why it is used.
A Pulitzer Prize-winning New York Times science writer travels across the country to evaluate the present state of the artificial intelligence and the intelligence-augmentation debate, delving into the science-fiction worlds that are fast becoming a reality and talks to the insiders who are shaping the future.
Changing the way we think about food forever, an eye-opening exposé shows how the Department of Defense Combat Feeding Directorate plans, funds and spreads the food science that enables it to produce cheap, imperishable rations, examining the U.S. military's influence on the American food industry.
The author examines the impact of technology on our lives through the story of Utah college student Reggie Shaw, who killed two scientists while texting and driving.
A definitive account of the tragedy that gripped the nation — and resulted in the most firefighter deaths since 9/11 — tells the full story of what happened on Arizona's Granite Mountain on June 30, 2013, where 19 wildland firefighters, while fighting the Yarnell Hill Fire, lost their lives.
An award-winning environmentalist discusses what is being done to keep the world's population fed, from family farms to corporate cowboys investing in the Ukraine and a Canadian aquaculturist who incorporates the traditions of ancient China.